Privacy Policy

1. Who we are

This policy explains how Bomnin Automotive Group and its affiliated dealerships ("Bomnin," "we," "us," or "our") collect, use, and share personal information through our websites. It applies to the websites listed in Section 14 and to any Bomnin website that links to this policy.

It does not cover websites or apps run by other companies, even if we link to them, such as vehicle manufacturers, lenders, or online car marketplaces. Their own privacy policies apply.

2. Information we collect

Information you give us. When you contact us, request a quote, schedule service, value a trade-in, chat with us, or apply for financing, you may provide:

• Contact details, such as name, email address, phone number, and mailing address.
• Vehicle information, such as vehicles you are interested in, your trade-in, and service needs.
• Credit application information, such as Social Security number, driver’s license number and issuing state, address and housing details, employer and occupation, and income.
• Your messages to us, including chat conversations, and your contact preferences.

Information collected automatically. When you visit our websites, we and our partners automatically collect information about your device and how you use the site, such as IP address, browser and device type, approximate location based on IP address, pages viewed, links clicked, the website you came from, and the date and time of your visit. Some of our websites also use tools that record how visitors interact with a page, such as clicks, scrolling, and mouse movements, to help us understand how the site is used.

Information from others. We may receive information about you from credit bureaus and lenders (when you apply for financing), vehicle manufacturers, online car marketplaces and lead providers, and our advertising and analytics partners.

3. Cookies, tracking, and advertising

Our websites use cookies, pixels, tags, and similar technologies. Some are placed by us and some by third parties, including our website providers, vehicle manufacturers, and advertising and analytics companies such as Google, Meta, and Microsoft. These technologies help the site work, remember your preferences, measure how the site and our ads perform, and show you ads for our dealerships on other websites and apps.

These third parties may collect information about your activity on our websites and on other websites over time, and may combine it with other information they have about you.

Your choices. You can block or delete cookies in your browser settings; some parts of our websites may not work properly without them. You can also limit interest-based ads through Google Ads Settings (adssettings.google.com), the Network Advertising Initiative (optout.networkadvertising.org), the Digital Advertising Alliance (optout.aboutads.info), and the ad settings in your social media accounts.

Do Not Track. Some browsers send "Do Not Track" signals. Our websites do not currently respond to them.

4. How we use information

• To respond to your requests and communicate with you about vehicles, pricing, service, and your purchase.
• To process credit applications and arrange financing with lenders.
• To provide service, warranty, and recall information.
• To send you marketing by email, phone, or text, as permitted by law and your choices.
• To advertise our dealerships and measure how our websites and ads perform.
• To operate, secure, and improve our websites and prevent fraud.
• To comply with law, respond to lawful requests, and protect our rights and the rights of others.

5. How we share information

We share personal information only as described below:

• Bomnin dealerships. Our affiliated dealerships may share information with each other to serve you.
• Service providers. Companies that host our websites and provide our customer database, chat, call tracking, text messaging, email, and similar services on our behalf.
• Lenders and credit bureaus. When you apply for financing, we share your application with credit bureaus and with lenders and finance companies to evaluate and arrange your financing.
• Vehicle manufacturers. For warranty, recall, sales reporting, incentive, and marketing programs.
• Advertising and analytics partners. As described in Section 3.
• Legal and safety reasons. When required by law or legal process, or to protect the rights, property, or safety of Bomnin, our customers, or others.
• Business transfers. If a dealership or business is sold, merged, or reorganized, information may be transferred as part of that transaction.
• With your consent. In any other case, with your permission.

6. Financing and your financial information

If you apply for financing, the information in your application is also covered by our privacy notice for financial information, which we provide when you obtain financing through us. You can request a copy at any time by contacting us (Section 12).

7. Calls, texts, and chat

Calls with our dealerships may be monitored or recorded where permitted by law. If you agree to receive calls or texts from us, we may contact you at the number you provide, including with automated technology. Agreeing is not a condition of purchase. You can stop texts at any time by replying STOP, and you can ask us to stop calling you.

Website chat is provided through third-party chat services. Chat conversations may be stored by us and by our chat provider.

8. How long we keep information

We keep personal information as long as needed for the purposes in this policy and as required or permitted by law, for example for vehicle sales, financing, tax, and other legal records. When we no longer need it, we securely delete or dispose of it.

9. How we protect information

We use administrative, technical, and physical safeguards designed to protect personal information. No website or system is completely secure, so we cannot guarantee the security of information you send us. Please do not send sensitive information, such as Social Security or account numbers, by email or chat.

10. Children

Our websites are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has provided us personal information, please contact us and we will delete it.

11. Your privacy choices and requests

• Marketing emails: use the unsubscribe link in any marketing email.
• Texts: reply STOP.
• Calls: ask the person you are speaking with, or contact us, to be placed on our do-not-call list.

You may also ask us to tell you what personal information we have about you, correct it, or delete it. Depending on where you live, you may have additional rights under state law, such as the right to opt out of targeted advertising. We will respond to requests as required by applicable law. We may need to verify your identity before acting on a request, and we may keep information we are required by law to keep. We will not treat you differently for making a request.

13. Changes to this policy

We may update this policy from time to time. The effective date at the top shows when it was last changed. If we make material changes, we will post the updated policy on our websites.

14. Websites and dealerships covered

This policy applies to the following websites: